BACKSTORY

We were a furniture retailer stuck with a reputation of being old fashioned and traditional; famous for country style furniture that was no longer meeting the market.  We needed a strategy to disrupt current perceptions and better reflect what we are actually doing and where we wanted to go.   We also needed a brand advisor – a true expert to lead and mentor us.  We interviewed several agencies to select that person; Natalie stood out instantly.

RESULTS

Natalie guided us through the initial strategy work – the approach, the research, the findings and what needed to happen next – and has produced excellent work for our business.

From store level to board level she has built relationships and a detailed operational understanding of our business to ensure strategic and brand decisions suit the needs of the entire business.

NATALIE PEARCE AS A BRAND ADVISOR

Natalie is a real listener, is provocative in some of her suggestions, and not afraid to ‘stick to her guns’ when we offer any resistance to new ideas.  She also responds super quick to any communication and/or requests.   Natalie has quickly became a valued member of our team and her judgement is highly regarded.

“Natalie has a very special, and highly powerful set of skills and experience that has allowed her to ‘get under the hood’ of our business and really understand where our strengths and opportunities lie.”